![[ Max ]](http://www.n-line.co.uk/wordpress/wp-content/themes/n-line/images/max.png "Hover over this button to maximise the header graphic; it will minimize when you move away")
Apple v Vista – ‘Them’s Fighting Words’
Published May 5th, 2006Tagged: law | technology | uk
With Microsoft’s planned release of Windows Vista later this year next year Apple have changed their marketing tactics, we’re being told to: “Buy a Mac - It just Works”
Commentators have picked up on Apple’s increasingly aggressive marketing and it seems, to me, as if this might be linked to the imminent forthcoming Vista release.
I’m not a biig Mac fan myself, but I find the video ads very entertaining and accurate, and it can only be good for putting pressure on Microsoft (perhaps their team of monkeys will be encouraged to write better code).
Oh, if you’re using a PC afraid you’ll have to install QuickTime first whereas, on a Mac, it will “just work” (did you see what I did there? Witty, huh?) :p
Anyway, back to Apple’s marketing:
Apple - Your toaster doesn’t crash. Your kitchen sink doesn’t crash. Why should your computer? Think of the countless hours you would save if your PC worked on your time — not the other way around. Then think about a Mac.
Kudos to Apple for the entertainment.
On the strength of those ads, plus several weeks’ visits to http://www.apple.com/uk, I just received delivery of my beautiful (second hand) iBook G4 yesteday morning. We’re getting along just fine - it hasn’t crashed, though it doesn’t like starting up occasionally, and I wish it had a ‘delete’ button.
Anyway - the apple on the cover glows, and that’s all that matters. Yes I’m shallow.
(I still love my amazing Dell laptop too…does that make me bisexual?)